The quality of a fashion item is closely tied to its presentation. That’s why consumer psychology plays such an influential role in product design. The packaging is the first thing customers see and feel. Among various options for packaging materials, kraft paper stands out as an eco-friendly and more sustainable. You may have seen it used in cardboard boxes or envelopes, but if you’re unsure about switching to kraft paper, this is the guide for you. Here are some reasons to use kraft paper labels in your packaging you’ll want to know.
What Is Kraft Paper?
Kraft paper is specially manufactured in a unique kraft process, during which a hot water mixture with sodium hydroxide and sodium sulfide breaks up the cellulose, lignin, and other bonds. Kraft paper is distinguishable from other types of paper due to its wet strength chemicals. It is microcrepped to give porosity and elasticity to elongate the fibers. Kraft paper is a natural biodegradable material, It’s natural ‘woody’ looking texture means that it’s suited to a wide range of branding options, too.
One of the main advantages (Especially for Fashion Industries) of using Kraft paper is notable for being more eco-friendly than other alternatives. It’s recyclable so that consumers can make the conscious decision when throwing away their boxes and envelopes. Additionally, kraft paper is compostable. The kraft process also is considerably sustainable relative to other paper manufacturing practices. It requires fewer chemicals to treat the wood pulp, and many of these chemicals are recovered for additional use. Common byproducts include tall oil and turpentine, two materials commonly repurposed for other goods. Kraft paper can easily be recycled or composted after use.
Unlike plastic packaging, which takes hundreds of years to decompose in landfills, kraft paper can easily be composted or recycled after use. It can help reduce their carbon footprint while being socially responsible. Ensuring their business practices are sustainable and eco-friendly without compromising quality or style. XSML fashion brand uses kraft paper in its packaging, to become a parts of sustainable fashion.
Kraft paper has a high tear resistance, which makes it ideal for holding up against hot and cold temperatures. It is strong enough not to rip or break with regular use. kraft paper products are considerably lightweight. This means that even product boxes can be used during transportation. The extra lightweight feature ensures easy portability without compromising on durability.
You’ll also be glad to know that kraft paper is recyclable. Kraft paper degrades naturally and has no negative environmental impact. It degrades within just a few weeks, but it can also be saved and reused.
Natural Look & Beauty
Another benefit of using kraft paper packaging is that it can lend an attractive natural look. The earthy, rustic brown hue of kraft paper creates an eye-catching contrast.