Beware of Greenwashing in the Fashion Industry: How Can Consumers Be More Conscientious?
Sustainability’s emergence as a major fashion industry trend has been a focal point during the rise of environmental public awareness. Accompanied by industry-wide adoption of environmentally-friendly conduct Industry-wide greenwashing has led to consumer unrest due to the misleading perception of brands appearing to be more environmentally friendly than they seem. Thus, consumers have experienced increased […]
